Embedly Embed API for Rich Media Integration and Content Embedding

Embedly is a developer platform offering an API to embed rich media content from numerous sources into websites and applications, simplifying content integration and enhancing user engagement.

Best for
Website Content Enrichment
Key capability
Universal Embed API
Embedly screenshot featuring the product interface, navigation, and essential tools

What is Embedly?

Embedly is a developer-focused platform that provides an easy-to-use API for embedding rich media content from a wide range of sources into websites and applications. It simplifies the process of converting URLs into embedded content such as videos, images, articles, and social media posts, enabling enhanced user experiences without complex coding.

Embedly screenshot featuring the product interface, navigation, and essential tools

Key features of Embedly

Embedly offers one API subscription that includes Embed, Extract and Display, supports 1000+ providers, and a limited no-code Cards subscription.

Universal Embed API

Supports embedding content from over 1000+ official content providers.

Rich Metadata Extraction

Extracts titles, descriptions, thumbnails, and other metadata from URLs for enhanced display.

Customizable Embed Options

Allows developers to control embed size, aspect ratio, and display options to match branding.

Analytics Dashboard

Provides insights into how embedded content performs and engages users.

Robust Developer Documentation

Comprehensive guides and SDKs to facilitate quick integration.

Pros and cons of Embedly

Pros

  • Supports a wide range of content providers
  • Easy API integration with detailed documentation
  • Customizable embed options to fit design needs
  • Includes analytics for content performance
  • Reliable and scalable for high-volume use

Cons

  • Advanced features require paid subscription
  • Customization options may require developer skills

Key use cases for Embedly

Website Content Enrichment

Embedly allows developers to easily integrate rich media content such as videos, images, and articles from various sources directly into websites, enhancing user engagement.

Social Media Content Embedding

Publishers and marketers can embed social media posts and multimedia content seamlessly to improve content diversity and interactivity.

Developer API for Media Extraction

Developers use Embedly’s API to extract metadata and embed codes from URLs, simplifying the process of displaying external content within applications.

Content Marketing and Advertising

Marketing teams leverage Embedly to enrich landing pages and campaigns with dynamic media content that drives higher conversion rates.

Mobile and Web App Integration

App developers integrate Embedly’s API to support rich media embedding in mobile and web applications without building custom parsers.

How Embedly works

  1. 1

    Sign Up

    Create an account on Embedly’s platform to obtain API credentials.

  2. 2

    Integrate API

    Use the Embedly API by sending URLs to retrieve embed codes and metadata.

  3. 3

    Customize Embeds

    Adjust embed parameters such as size, appearance, and media type to fit your site or app design.

  4. 4

    Deploy and Monitor

    Embed the generated content in your platform and use analytics to monitor user engagement.

Who is using Embedly

Web developers
Content marketers
Social media managers
Mobile app developers
Digital publishers

Embedly pricing

Cards

$19 / month

Best for Small Publishers and Site Owners: 1000+ Providers, no Embedly branding on cards, email support, JavaScript SDK.

API

Starting at $119 / month, plus metered usage above the base quotas

Best for Developers and Custom Publishing Solutions: 1000+ Providers, 3 Rich APIs (Embed, Extract, Display), native embeds, JavaScript SDK; quotas of 10,000 Embed URLs, 10,000 Extract URLs and 25,000 Display URLs, up to 50 URLs per second.

Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)

Frequently asked questions about Embedly

Embedly supports embedding videos, images, articles, social media posts and other rich media from over 1000+ official content providers.

No. There is no permanent free plan; Embedly offers a 30-day trial on the API.

Yes, Embedly provides options to customize embed size, layout, and other display parameters.

Yes, paid plans include an analytics dashboard to track engagement and performance.

It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.

Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.

Some tools offer a free plan or trial with limited features. Availability can vary, so confirm on the official website.

Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.

Conclusion

A URL goes in and embed code or structured metadata comes back: one API subscription covers Embed for responsive embeds, Extract for structured content and Display for image optimization. Titles, descriptions and thumbnails pulled from a link can then be fitted to a site through size, aspect ratio and display options. Coverage spans 1,000+ supported providers, and a JavaScript SDK comes with both plans.

The API targets developers and custom publishing solutions, while Cards is a limited no-code publishing subscription for small publishers and site owners. API pricing is metered: each product has a monthly base quota, and usage beyond it is billed per URL or image. Requests are also rate limited to 50 URLs per second across the three APIs.

Sources

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How to install it
  1. Pick the style that suits the background it will sit on.
  2. Copy the snippet and paste it into your footer, press page or integrations page.
  3. Nothing else is needed — the badge is a single image and requires no script on your site.

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