99designs Platform for Custom Graphic Design Contests and Freelance Services
99designs is an online platform that allows businesses to run design contests or hire freelance designers directly to create custom logos, branding, websites, and marketing materials.
- Best for
- Logo Design
- Key capability
- Design Contests
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What is 99designs?
99designs is an online graphic design marketplace that connects clients with a global community of freelance designers. It enables businesses and individuals to launch design contests or hire designers directly to create custom visual assets such as logos, branding materials, websites, and marketing collateral. The platform facilitates collaboration, feedback, and secure payments, making professional design accessible without traditional agency overhead.
Key features of 99designs
Key features include design contests where multiple designers submit concepts, direct hiring of freelancers, a wide range of design categories, project management tools, and a satisfaction guarantee. The platform supports communication between clients and designers to refine designs until approval.
Design Contests
Multiple designers submit concepts, giving clients a variety of options to choose from.
Direct Designer Hiring
Clients can browse designer portfolios and hire freelancers directly for one-on-one projects.
Wide Design Categories
Supports logos, websites, packaging, marketing materials, and more.
Collaboration Tools
Built-in messaging and feedback system to streamline communication.
Satisfaction Guarantee
Clients can request revisions and only pay when satisfied with the final design.
Pros and cons of 99designs
Pros
- Access to a large community of professional designers
- Flexible options: contests or direct hiring
- Wide variety of design categories
- User-friendly platform with collaboration tools
- Satisfaction guarantee with revision options
Cons
- Pricing can be high for premium contests
- Quality varies depending on designer skill
- Contest model may require more client time for feedback
Key use cases for 99designs
Logo Design
Businesses and individuals can launch contests or hire designers to create custom logos tailored to their brand identity.
Branding and Identity
Users can get comprehensive branding materials including business cards, brand guidelines, and marketing collateral.
Website and App Design
Clients can request UI/UX design services for websites and mobile applications through contests or direct hiring.
Packaging and Product Design
Designers create packaging concepts and product visuals to help brands stand out in retail and online marketplaces.
Marketing Materials
Users can obtain custom designs for flyers, posters, banners, and social media graphics to support advertising campaigns.
How 99designs works
- 1
Create a Project
Start by selecting the type of design needed and provide a brief outlining your requirements.
- 2
Launch a Contest or Hire Directly
Choose to open a contest inviting multiple designers to submit concepts or browse portfolios to hire a designer directly.
- 3
Review and Provide Feedback
Evaluate submitted designs, provide feedback, and request revisions to refine the work.
- 4
Select a Winner and Finalize
Choose the design that best fits your needs, finalize the project, and receive all source files.
Who is using 99designs
99designs pricing
Bronze
$249 for a logo design contest, excluding sales tax
Fixed logo design contest package with about 30 design concepts, a 100% money-back guarantee and full copyright ownership.
Silver
$399 for a logo design contest, excluding sales tax
Fixed logo design contest package with about 60 design concepts, a 100% money-back guarantee and full copyright ownership.
Gold
$799 for a logo design contest, excluding sales tax
Fixed logo design contest package with about 90 design concepts, a 100% money-back guarantee and full copyright ownership.
Platinum
$1,050 for a logo design contest, excluding sales tax
Top fixed logo design contest package with a 100% money-back guarantee and full copyright ownership.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about 99designs
You launch a contest by submitting a design brief. Multiple designers submit their concepts, and you provide feedback until you select a winner.
Yes, you can browse designer portfolios and hire freelancers directly for your project.
You can request revisions during the contest or work with the designer to make changes until you are happy with the result.
Yes, once the project is complete and paid for, you receive full ownership and source files.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Conclusion
Two ways of working sit side by side: a design contest in which several designers submit concepts against a brief, or a 1-to-1 project with a designer picked from their portfolio. In a contest the client gives feedback and asks for revisions until a winner is chosen, and the final design comes with full copyright ownership. Categories run from logo and branding design to websites and apps, advertising, illustration and packaging.
Contests are sold as four fixed packages, Bronze, Silver, Gold and Platinum, which differ in the approximate number of concepts and the designer level. Every package carries a 100% money-back guarantee. The designers are vetted, and agencies can use 99designs Pro for on-boarding, designer recruiting and custom privacy tools.
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