Trustpilot Review Platform for Customer Feedback and Business Reputation
Trustpilot is an online platform that enables businesses to collect, manage, and showcase customer reviews to build trust and improve their reputation.
- Best for
- Collect Customer Reviews
- Key capability
- Automated Review Invitations
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What is Trustpilot?
Trustpilot is a leading online review platform that allows consumers to share their experiences with businesses and services. It helps companies collect, manage, and showcase customer reviews to build trust and improve their reputation. The platform supports businesses in engaging with customers through transparent feedback and provides tools to integrate reviews into marketing and customer service strategies.
Key features of Trustpilot
Trustpilot offers features such as review collection via multiple channels, real-time review monitoring, customizable review invitations, response management, analytics dashboards, and integration options with popular e-commerce and CRM platforms.
Automated Review Invitations
Automatically send review requests to customers after purchase or service delivery.
Review Moderation and Reporting
Monitor reviews for compliance and report fraudulent or inappropriate content.
Customizable Review Widgets
Embed review widgets on websites to showcase customer feedback.
Analytics and Insights
Access detailed reports on review volume, ratings, and customer sentiment.
API Integration
Integrate Trustpilot with CRM, e-commerce platforms, and marketing tools.
Pros and cons of Trustpilot
Pros
- Easy to collect and showcase authentic customer reviews
- Helps build trust and improve online reputation
- Provides actionable analytics and insights
- Supports integration with multiple platforms
- Enables direct engagement with customers via review responses
Cons
- Advanced features require paid subscription
- Some users report occasional delays in review moderation
- Limited customization options on free plan
Key use cases for Trustpilot
Collect Customer Reviews
Enable businesses to gather authentic customer feedback to improve products and services.
Manage Online Reputation
Monitor and respond to customer reviews to maintain and enhance brand reputation.
Increase Customer Trust
Showcase verified reviews to build trust and credibility with potential customers.
Integrate Reviews with Marketing
Use customer reviews in marketing campaigns to boost conversion rates and sales.
Analyze Customer Sentiment
Leverage review data to gain insights into customer satisfaction and areas for improvement.
How Trustpilot works
- 1
Create an Account
Sign up on Trustpilot and set up your business profile.
- 2
Invite Customers
Send automated or manual invitations to customers to leave reviews.
- 3
Collect Reviews
Receive and display authentic customer reviews on your Trustpilot profile.
- 4
Engage with Reviewers
Respond to reviews publicly to address feedback and build relationships.
- 5
Analyze Feedback
Use analytics tools to monitor review trends and customer sentiment.
Who is using Trustpilot
Trustpilot pricing
Free
Free, no credit card required
50 review invitations every month; once the limit is reached, more invitations wait until the next month.
Starter
From $99 per month, billed upfront annually
100 review invitations per month, 2 widgets, 1 user, 1 domain, 15 integrations; designed for small businesses (up to $5M revenue), new customers only.
Plus
From $319 per month, per domain, billed annually; free for 14 days
300 review invitations/month, 10 widgets, 3 users, up to 3 domains, all integrations, profile page matched to your brand.
Premium
From $799 per month, per domain, billed annually
1000 review invitations/month, 21 widgets, 10 users, unlimited domains, all integrations, dedicated Customer Success Manager, more dashboards with richer data.
Enterprise
Contact sales for a pricing estimate
Unlimited review invitations, 23 widgets, 1000 users, unlimited domains, all integrations, dedicated Customer Success Manager, tools for optimized invitations and actionable insights.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about Trustpilot
Yes, Trustpilot offers a free plan with basic features, but advanced tools require a paid subscription.
Trustpilot uses automated and manual processes to detect fraudulent reviews and ensures transparency.
Yes, businesses can publicly respond to customer reviews to engage and resolve issues.
Yes, Trustpilot offers API access and integrations with popular e-commerce and CRM systems.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.
Integration support depends on the tool and its available connectors or API. Check the official documentation or integrations page to confirm what is supported.
Conclusion
Businesses claim a company profile page and then send automated or manual invitations asking customers to leave reviews. Reviews appear publicly on that profile, where the company can reply to or flag them and embed TrustBox widgets on its own site to showcase them. Those reviews stay on the profile page even if a company stops using the service.
E-commerce businesses and online retailers are the main audience, alongside marketing teams and customer service departments. Automated invitations are capped at 50 a month on the Free plan and rise to 100, 300 and 1000 on the paid tiers before becoming unlimited on Enterprise. Paid contracts run for 12 months, prepaid, and prices are set per domain, with a personalized quote that reflects site traffic and business size.
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