M1 Finance Review: Automated Investing and Personal Finance Platform
M1 Finance is an automated investing platform that allows users to create customizable portfolios called 'pies', invest in fractional shares, and manage their finances with integrated banking features.
- Best for
- Automated Investing
- Key capability
- Customizable Investment Pies
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Sign in or create a free accountWhat is M1 Finance?
M1 Finance is an automated investing and personal finance platform that combines robo-advisor technology with customizable portfolio management. It allows users to build personalized investment portfolios, automate contributions, and manage their finances all in one place. The platform emphasizes low fees, fractional share investing, and flexibility for both novice and experienced investors.
Key features of M1 Finance
M1 Finance offers automated portfolio creation with customizable ‘pies’, fractional share investing, automatic rebalancing, retirement account support, and integrated cash management features including borrowing and spending options.
Customizable Investment Pies
Build personalized portfolios by selecting individual stocks and ETFs with specific allocation percentages.
Fractional Shares
Invest in fractional shares to maximize diversification even with small investment amounts.
Automatic Rebalancing
M1 Finance automatically rebalances your portfolio to maintain your target asset allocation.
Integrated Cash Management
Includes checking accounts, debit cards, and lines of credit linked directly to your investment account.
Tax-Advantaged Accounts
Supports IRAs and other retirement accounts with automated investing features.
Pros and cons of M1 Finance
Pros
- No management fees on basic plan
- Highly customizable portfolio options
- Fractional share investing for diversification
- Integrated cash management features
- Automatic portfolio rebalancing
Cons
- No human financial advisor support
- Limited to US residents
- No direct mutual fund investing
Key use cases for M1 Finance
Automated Investing
Users can create custom portfolios called 'pies' and automate investments based on their preferences and risk tolerance.
Personal Finance Management
Track spending, budgeting, and manage cash flow alongside investments within a single platform.
Retirement Planning
Supports retirement accounts like IRAs with automated rebalancing to help users plan for long-term financial goals.
Fractional Share Investing
Allows investing in fractional shares to diversify portfolios even with smaller amounts of capital.
Borrowing and Spending
Offers a line of credit and a checking account integrated with the investment platform for seamless money management.
How M1 Finance works
- 1
Create an Account
Sign up on the M1 Finance website or app and complete the verification process.
- 2
Build Your Portfolio
Choose from expert portfolios or create a custom ‘pie’ by selecting stocks and ETFs with desired allocation percentages.
- 3
Fund Your Account
Deposit funds via bank transfer to start investing immediately.
- 4
Automate Investments
Set up recurring deposits and M1 Finance will automatically invest according to your portfolio allocations.
- 5
Monitor and Rebalance
Track portfolio performance and let M1 automatically rebalance your investments to maintain target allocations.
Who is using M1 Finance
M1 Finance pricing
Basic
$3/month platform fee for accounts under $10,000
The $3/month platform fee is waived when the balance is $10,000+.
M1 Plus
$125/year
Offers additional benefits such as lower borrowing rates, a second trading window, and more.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about M1 Finance
M1 charges a $3/month platform fee for accounts under $10,000; the fee is waived when the balance is $10,000+.
A ‘pie’ is a customizable portfolio made up of slices representing stocks or ETFs with specific allocation percentages.
Yes, M1 Finance allows fractional share investing, so you can start with as little as $100.
Yes, M1 supports IRAs and other tax-advantaged retirement accounts.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.
Conclusion
Portfolios are built as ‘pies’, where each slice is a stock or ETF with a specific allocation percentage, chosen from expert portfolios or selected individually. Funds arrive via bank transfer, recurring deposits are invested automatically according to the allocations, and the portfolio is rebalanced to maintain its targets. Fractional shares allow diversification even with small investment amounts. Checking accounts, debit cards and lines of credit link directly to the investment account, and IRAs and other retirement accounts are supported.
It is aimed at individual and DIY investors who want customizable automated portfolios, as well as retirement savers using IRAs. A $3 monthly platform fee applies to accounts under $10,000 and is waived from $10,000, and the former M1 Plus membership was discontinued in 2024.
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