Looka AI vs Hatchful: Free Plan, Export & Commercial License

Looka AI vs Hatchful — compare free tier features, export quality, commercial licensing terms, and pricing.

Category
Marketing & Advertising
Format
Head-to-head
Updated
April 24, 2026
Visit Looka AI (opens in a new tab) Visit Hatchful (opens in a new tab)
Screenshot of Looka AI logo maker showing brand identity creation and logo design interface
Looka AI
Screenshot of Hatchful Shopify logo maker interface
Hatchful

How they compare

Feature
Looka AI
Hatchful
Made by Looka Inc. Shopify Inc.
Category AI Branding Tools AI Logo Generator AI Design Generator Marketing & Advertising Social Media
Pricing model One-time purchase Subscription Free
Platforms Web Web
Built with logo generation model Machine Learning Proprietary AI design engine Not listed
Languages Dutch English French German +4 more English French German Japanese +2 more
Based in Canada Canada

Greyed rows are the same for both tools.

What each one is

Looka AI

Looka is a Canadian AI-powered logo and brand identity platform founded in 2016. Using machine learning trained on millions of logos, Looka generates professional logo designs based on user preferences — industry, color palettes, design styles, and icon choices. The Brand Kit feature automatically applies the chosen logo across hundreds of brand asset templates including business cards, social media profiles, and email signatures.

Full Looka AI review

Hatchful

Hatchful by Shopify is a free online logo maker that leverages AI to help users create custom logos and brand assets quickly without needing graphic design skills. It guides users through a simple step-by-step process to generate professional-quality logos tailored to their industry and style preferences.

Full Hatchful review

Key features

Looka AI

  • AI Logo Generation

    AI generates professional logo options based on industry and style preferences.

  • Brand Kit

    Automatically applies your logo to 300+ branded templates for social media and print.

  • Instant Customization

    Adjust colors, fonts, icons, and layouts without any design skills.

  • Multiple File Formats

    Download logos in SVG, PNG, EPS, and PDF for web and print.

  • Social Media Templates

    Get correctly sized social media graphics for all major platforms.

  • Business Cards

    Create print-ready business cards with your brand identity.

Hatchful

  • AI-Powered Logo Generation

    Automatically creates logo options based on your inputs and preferences.

  • Wide Template Library

    Access hundreds of professionally designed logo templates across various industries.

  • Customization Tools

    Modify colors, fonts, icons, and layouts to personalize your logo.

  • Multi-Format Downloads

    Download logos in multiple formats optimized for web, print, and social media.

  • Free to Use

    No cost to create and download logos, making it accessible for startups and individuals.

Pricing

Plans as published by each vendor. Check the vendor site before buying — pricing changes.

Looka AI

  • Basic Logo $20 one-time

    PNG files, basic usage rights.

  • Premium Logo $65 one-time

    SVG, EPS, PDF vector files, full commercial rights, all formats.

  • Brand Kit Subscription $96/year

    All Premium Logo files plus 300+ branded templates updated continuously.

Hatchful

  • Free $0

    Full access to logo creation and downloads without any charges.

Strengths and trade-offs

Looka AI

Strengths

  • Professional-quality AI logos at low cost
  • Complete brand identity in minutes
  • Brand Kit automates 300+ branded assets
  • Full commercial rights included
  • No design skills required

Trade-offs

  • Limited uniqueness — similar logos for businesses with similar inputs
  • Web-only platform
  • One-time purchase has limited ongoing updates
  • Less customization depth than a human designer

Hatchful

Strengths

  • Completely free logo creation and downloads
  • User-friendly interface with guided steps
  • Wide variety of templates and styles
  • No design skills required
  • Optimized logos for social media and web

Trade-offs

  • Limited advanced customization options
  • No vector file downloads for professional printing
  • Web-only platform, no mobile app

Who it is for

Looka AI
  • Entrepreneurs and startup founders
  • Small business owners
  • Freelancers building personal brands
  • Non-profit organizations
  • App and product developers

Hatchful
  • Small business owners
  • Startups and entrepreneurs
  • E-commerce store owners
  • Freelancers and solopreneurs
  • Social media marketers

What people use it for

Looka AI

  • Logo Design

    Create a professional logo for a new business, product, or personal brand.

  • Brand Identity

    Establish complete brand identity with consistent colors, fonts, and visual assets.

  • Social Media Branding

    Produce correctly sized graphics for all social media platforms automatically.

  • Business Cards

    Design and order print-ready business cards with your new brand.

  • Website Assets

    Get logos and brand assets optimized for website use.

  • Merchandise

    Apply brand identity to merchandise, packaging, and promotional materials.

Hatchful

  • Logo Creation

    Generate professional logos tailored to your brand identity quickly and easily.

  • Branding for Small Businesses

    Create consistent visual branding assets for startups and small businesses without design experience.

  • Social Media Branding

    Design logos and brand visuals optimized for social media profiles and marketing campaigns.

  • E-commerce Store Branding

    Develop unique logos that integrate seamlessly with Shopify stores and online shops.

  • Marketing Materials

    Produce logos and design elements for use in flyers, business cards, and other promotional content.

Getting started

Looka AI

  1. Enter Brand Details

    Enter your company name and industry to start the AI design process.

  2. Answer Design Questions

    Answer questions about color preferences, icon styles, and overall aesthetic.

  3. Browse AI Logos

    Browse dozens of AI-generated logo options tailored to your preferences.

  4. Customize Your Choice

    Customize colors, fonts, icons, and layouts using the online editor.

  5. Purchase and Download

    Purchase to download high-resolution SVG, PNG, EPS, and PDF files.

Hatchful

  1. Choose Your Business Space

    Select the industry or business category that best fits your brand.

  2. Pick Visual Style

    Choose from a range of design styles such as bold, elegant, or friendly to match your brand personality.

  3. Add Business Name and Slogan

    Input your company name and optional slogan to be included in the logo.

  4. Select Logo Options

    Review AI-generated logo options and pick the one you like best.

  5. Customize and Download

    Adjust colors, fonts, and layouts as needed, then download your logo files for free.

Common questions

Free to preview. Purchase from $20 one-time. Brand Kit $96/year.

Yes, Hatchful allows you to create and download logos completely free without hidden fees.

Full copyright and commercial rights upon purchase.

Yes, you can adjust colors, fonts, icons, and layouts to better suit your brand.

Yes, SVG included in all packages for scalable vector files.

No, Hatchful is designed for users with no graphic design background.

$96/year subscription with 300+ auto-branded templates.

Logos can be downloaded in PNG format optimized for web and social media use.

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Explore alternatives

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