Eventable Calendar Marketing Platform for Event Promotion and Engagement
Eventable is a calendar marketing platform that helps businesses promote events by sending invitations and reminders directly to users’ personal calendars, increasing attendance and engagement.
- Best for
- Event Promotion
- Key capability
- Multi-Calendar Support
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What is Eventable?
Eventable is a calendar marketing platform that delivers event invitations and reminders into users’ personal calendars. It has belonged to AddEvent since 2023.
Key features of Eventable
Eventable offers features such as calendar event creation and distribution, personalized event reminders, analytics to track engagement, API integration for seamless workflow, and customizable branding to align with company identity.
Multi-Calendar Support
Supports Google Calendar, Outlook, Apple Calendar, and other major calendar apps.
Personalized Event Reminders
Send automated reminders to attendees to reduce no-shows.
API Integration
Integrate Eventable’s calendar marketing capabilities into existing workflows and platforms.
Analytics Dashboard
Monitor event engagement and conversion metrics in real-time.
Custom Branding
Tailor event invitations and reminders to match your brand identity.
Pros and cons of Eventable
Pros
- Seamless integration with popular calendar apps
- Improves event attendance through direct calendar invites
- Customizable branding for consistent marketing
- Detailed analytics to measure engagement
- API access for flexible integration
Cons
- Pricing details are not publicly listed for advanced plans
- Limited language support (English only)
- Primarily focused on calendar marketing, less suitable for general event management
Key use cases for Eventable
Event Promotion
Promote events directly to users’ personal calendars to increase attendance and engagement.
Marketing Campaigns
Integrate calendar marketing into broader campaigns to deliver timely event reminders and updates.
Customer Engagement
Enhance customer experience by providing seamless event scheduling and reminders.
Sales Enablement
Use calendar invites to schedule demos, meetings, and follow-ups with prospects.
Content Distribution
Distribute webinars, product launches, and other content events directly into users’ calendars.
How Eventable works
- 1
Create Event
Users create an event within the Eventable platform, adding details like date, time, and description.
- 2
Customize Branding
Customize the event invitation with company branding and messaging.
- 3
Distribute Invitations
Send calendar invites via email, SMS, website widgets, or social media channels.
- 4
User Adds to Calendar
Recipients add the event directly to their personal calendars with one click.
- 5
Engagement Tracking
Track who has added events and monitor engagement metrics through the dashboard.
Who is using Eventable
Eventable pricing
Starter
$20/month
Basic calendar marketing features with limited event sends and analytics.
Pro
Custom pricing
Advanced features including API access, unlimited event sends, and detailed analytics.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about Eventable
Eventable supports Google Calendar, Microsoft Outlook, Apple Calendar, and other major calendar applications.
Yes, you can customize invitations with your branding, messaging, and event details.
Yes, Eventable offers an API for integrating calendar marketing into your existing systems.
Yes, automated personalized reminders can be sent to reduce no-shows.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.
Integration support depends on the tool and its available connectors or API. Check the official documentation or integrations page to confirm what is supported.
Conclusion
Calendar marketing is the category: events are promoted by sending invitations and reminders directly to users’ personal calendars. Since 2023 the product has belonged to AddEvent. An organizer creates the event with its date, time and description, customizes the invitation with company branding and sends it via email, SMS or website widgets. Recipients add the event to their calendars with one click, with support for Google Calendar, Outlook and Apple Calendar.
Automated personalized reminders are meant to reduce no-shows, and event engagement and conversion metrics can be monitored. An API integrates calendar marketing into existing systems. It is aimed at marketing teams, event organizers and sales professionals, who can also use invites to schedule demos and follow-ups with prospects.
The focus stays on calendar marketing, which makes it less suitable for general event management.
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