SafeGraph Data Platform for Location Intelligence and Geospatial Analytics
SafeGraph is a data platform for POI, building footprint and address data.
- Best for
- Retail Site Selection
- Key capability
- Points of Interest (POI) Data
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What is SafeGraph?
SafeGraph is a data platform for POI, building footprint and address data. Its foot traffic and mobility data business has belonged to Advan Research since 2023.
Key features of SafeGraph
SafeGraph offers POI, building footprint and address data, accessible through a web platform or API.
Points of Interest (POI) Data
Accurate and up-to-date information on millions of physical locations worldwide.
Foot Traffic Analytics
Insights into consumer movement patterns and visit trends.
Mobility Data
Aggregated anonymized data showing how people move through different areas.
API Access
Programmatic access to datasets for seamless integration with existing systems.
Custom Data Solutions
Tailored datasets and analytics to meet specific business requirements.
Pros and cons of SafeGraph
Pros
- High-quality, accurate location datasets
- Flexible API and data download options
- Supports diverse industries and use cases
Cons
- Pricing is custom and may be costly for small businesses
- Requires technical expertise to integrate and analyze data
Key use cases for SafeGraph
Retail Site Selection
Supports retail site selection, trade area analysis and competitive intelligence across physical footprints using POI data.
Market Research
Leverage detailed points of interest (POI) and mobility data to understand market trends.
Real Estate Analysis
Use geospatial data to evaluate property performance and neighborhood dynamics.
Advertising Targeting
Helps ad agencies plan geo-contextual advertising campaigns using SafeGraph POI data.
Urban Planning
Support city planning and infrastructure development with comprehensive location data.
How SafeGraph works
- 1
Data Access
Users access SafeGraph’s datasets through a web platform or API integration.
- 2
Data Selection
Select relevant datasets such as POI, building footprint or address data.
- 3
Integration
Integrate the data into analytics tools or business intelligence platforms.
- 4
Analysis
Analyze location patterns to derive actionable insights for decision-making.
Who is using SafeGraph
SafeGraph pricing
Custom Pricing
Varies
Pricing based on data volume, usage, and specific business needs.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about SafeGraph
SafeGraph offers POI, building footprint and address data.
Data can be accessed via their web platform or through API integration.
SafeGraph’s datasets describe places (POI, building footprint and address data), and its Spend product is aggregated transaction data tied to POIs.
Retail, real estate, marketing, urban planning, and more use SafeGraph for location intelligence.
This tool is designed to help users accomplish its core tasks more efficiently. It is typically used by individuals or teams looking to improve productivity and workflow.
Data handling and security practices vary by provider. Review the official privacy policy to understand how your data is stored and used.
Data handling and security practices vary by provider. Review the official privacy policy to understand how your data is stored and used.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Conclusion
SafeGraph is now a data platform for POI, building footprint and address data, sold as Places, Geometry and Address data. Customers reach the datasets through a web platform or API integration and load them into their own analytics or business intelligence tools. Tailored datasets are also available for specific business requirements. Foot traffic and mobility data are no longer part of the offer, since that business moved to Advan Research in 2023.
Real estate analysis and urban planning, which evaluate property performance and support city planning, are among the documented uses. It serves real estate analysts, urban planners and government agencies, and data science and business intelligence teams. Pricing is custom, based on data volume, usage and specific business needs.
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