NewRank Analytics Platform for Social Media Data and Content Insights
NewRank is a Chinese social media analytics platform offering data insights on WeChat, Weibo, and influencer performance to help marketers optimize campaigns.
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Sign in or create a free accountWhat is 新榜?
NewRank is a Chinese social media data analytics platform. Its coverage includes WeChat official accounts and other Chinese platforms, so it is not limited to WeChat and Weibo.
Key features of 新榜
NewRank offers real-time social media monitoring, KOL tracking, content ranking, audience analysis, and competitive benchmarking tools tailored for the Chinese digital ecosystem.
WeChat Official Account Analytics
Detailed metrics on article reads, shares, and follower demographics.
KOL and Influencer Database
Access profiles and performance data of key opinion leaders across social platforms.
Content Ranking and Trends
Identify trending topics and top-performing content in various industries.
Audience Insight Tools
Analyze follower behavior and preferences to tailor content strategies.
Competitive Benchmarking
Compare your social media performance against competitors and industry standards.
Pros and cons of 新榜
Pros
- Comprehensive data coverage of major Chinese social media platforms
- Strong focus on KOL and influencer analytics
- User-friendly dashboard tailored for marketing professionals
Cons
- Limited language support, primarily Chinese only
- Pricing details are not transparent without contacting sales
- Focuses mainly on Chinese social media, less useful for global platforms
Who is using 新榜
新榜 pricing
Free
Free
Basic access with limited data and features.
Professional
Contact for pricing
Full access to all analytics tools, reports, and data exports.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Conclusion
This analytics platform tracks Chinese social media, and its coverage reaches beyond WeChat and Weibo to other platforms, including WeChat official accounts. For official accounts it reports detailed metrics on article reads, shares and follower demographics. Other modules identify trending topics and top-performing content in various industries, analyze follower behavior, and compare performance against competitors and industry standards.
It is aimed at digital marketers targeting Chinese audiences, KOL and influencer marketing professionals, and brands operating in China. A free plan gives basic access with limited data, while full access to all analytics tools, reports and data exports is priced on contact.
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