Lookback User Research Platform for UX Testing and Customer Insights

Lookback is a user research platform that enables teams to conduct live and recorded user testing sessions with video, audio, and screen sharing to gather qualitative feedback and improve product experiences.

Best for
User Experience Testing
Key capability
Live Moderated Sessions
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What is Lookback?

Lookback is a user research platform designed to help teams conduct live and recorded user testing sessions. It enables product teams to observe real users interacting with their applications through video, audio, and screen sharing. This qualitative data helps businesses understand user behavior, gather feedback, and improve product experiences.

From my experience with Lookback, I found it excels at providing a seamless way to conduct both live and unmoderated user research sessions with rich video and screen capture. The platform’s intuitive interface makes it easy for teams to observe real user behavior and gather actionable insights. It’s particularly well-suited for UX researchers and product teams aiming to improve customer experience through qualitative feedback. However, the lack of a permanent free plan and pricing might be a barrier for smaller startups. Overall, if you need a robust tool for remote user testing and customer insights, Lookback delivers reliable and comprehensive features.

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Key features of Lookback

Lookback offers live moderated sessions, unmoderated testing, session recording, video and audio capture, screen sharing, and collaboration tools to analyze user feedback effectively.

Live Moderated Sessions

Interact with users in real-time while they navigate your product.

Unmoderated Testing

Collect user feedback asynchronously with recorded sessions.

Video, Audio, and Screen Recording

Capture comprehensive user interactions for detailed analysis.

Mobile and Web Support

Test across multiple platforms including iOS, Android, and web browsers.

Collaboration Tools

Tag moments, add comments, and share insights with your team easily.

Pros and cons of Lookback

Pros

  • Intuitive interface for both moderators and participants
  • Supports live and unmoderated testing formats
  • Comprehensive recording with video, audio, and screen capture
  • Mobile and web platform compatibility
  • Strong collaboration features for teams

Cons

  • No permanent free plan beyond trial period
  • Pricing may be high for small startups
  • Limited language support (primarily English)

Key use cases for Lookback

User Experience Testing

Conduct live and recorded user sessions to gather qualitative data on product usability.

Customer Feedback Collection

Capture customer reactions and feedback in real-time to inform product decisions.

Remote User Interviews

Facilitate remote interviews with users including screen sharing and video/audio recording.

Product Development Insights

Analyze user behavior and pain points to prioritize feature development and improvements.

Usability Testing

Test prototypes and live products with target users to identify usability issues early.

How Lookback works

  1. 1

    Create an Account

    Sign up on Lookback.io and set up your workspace.

  2. 2

    Set Up a Test

    Configure a live or unmoderated user testing session with your target audience.

  3. 3

    Invite Participants

    Send invitations to users to join the session via web or mobile.

  4. 4

    Conduct Sessions

    Observe users in real-time or review recorded sessions with video, audio, and screen capture.

  5. 5

    Analyze Feedback

    Use Lookback’s collaboration tools to tag, comment, and share insights with your team.

Who is using Lookback

UX researchers
Product managers
Design teams
Marketing teams
Customer experience professionals

Lookback pricing

Free Trial

$0 for 14 days

Access to core features to evaluate the platform.

Pro

$99/month

Full access to all features with unlimited sessions and participants.

Enterprise

Custom pricing

Advanced features, dedicated support, and tailored solutions for large teams.

Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)

Frequently asked questions about Lookback

Yes, Lookback supports both live moderated and unmoderated remote user testing sessions.

Yes, Lookback supports testing on iOS and Android devices through its mobile apps.

Lookback offers a free trial for 14 days but does not have a permanent free tier.

Yes, Lookback provides collaboration tools to share and comment on session recordings.

This tool is designed to help users accomplish its core tasks more efficiently. It is typically used by individuals or teams looking to improve productivity and workflow.

Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.

Some tools offer a free plan or trial with limited features. Availability can vary, so confirm on the official website.

Yes, it can help with that use case depending on how you configure it and what features are available. You’ll get the best results with clear inputs and a defined goal.

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