Fivetran Data Integration Platform for Automated ETL and ELT Pipelines
Fivetran is a managed data integration platform that automates ETL and ELT processes by syncing data from multiple sources into cloud data warehouses with minimal manual effort.
- Best for
- Automated Data Integration
- Key capability
- Pre-Built Connectors
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What is Fivetran?
Fivetran is a fully managed data integration platform that automates the process of extracting, loading, and transforming (ELT) data from various sources into cloud data warehouses. It eliminates the need for manual ETL coding by providing pre-built connectors that continuously sync data in near real-time, enabling businesses to maintain up-to-date analytics-ready data.
Key features of Fivetran
Fivetran offers automated data connectors, schema migration handling, real-time data sync, monitoring dashboards, and seamless integration with major cloud data warehouses to streamline data pipeline management.
Pre-Built Connectors
Access 700+ fully managed connectors.
Automated Schema Migration
Automatically adapts to source schema changes without manual intervention.
Incremental Data Updates
Efficiently syncs only changed data to reduce load and latency.
End-to-End Security
Data is encrypted in transit and at rest, complying with industry standards.
Centralized Monitoring
Comprehensive dashboard for pipeline status, data freshness, and error tracking.
Pros and cons of Fivetran
Pros
- Automates complex ETL/ELT processes with minimal setup
- Extensive library of pre-built connectors
- Handles schema changes automatically
- Reliable and near real-time data syncing
- User-friendly monitoring and alerting dashboard
Cons
- Pricing can be expensive for very large data volumes
- Limited customization for highly specialized transformations
Key use cases for Fivetran
Automated Data Integration
Automatically extract, load, and transform data from multiple sources into cloud data warehouses without manual coding.
Data Pipeline Management
Manage and monitor data pipelines with real-time sync and error handling to ensure reliable data flow.
Business Intelligence Enablement
Prepare consolidated and clean data for analytics and BI tools to generate actionable insights.
Cloud Data Warehouse Sync
Seamlessly sync data into popular cloud warehouses like Snowflake, BigQuery, Redshift, and Databricks.
Data Governance and Compliance
Ensure data accuracy and compliance with automated schema migrations and secure data handling.
How Fivetran works
- 1
Connect Data Sources
Select and connect your data sources such as databases, applications, and cloud services using Fivetran’s pre-built connectors.
- 2
Configure Destination
Choose your cloud data warehouse destination like Snowflake, BigQuery, or Redshift where data will be loaded.
- 3
Automated Data Sync
Fivetran automatically extracts and loads data continuously, handling schema changes and ensuring data consistency.
- 4
Monitor Pipelines
Use the dashboard to monitor pipeline health, sync status, and receive alerts for any issues.
Who is using Fivetran
Fivetran pricing
Free
$0
An introductory offering for low volumes of data with core platform functionality: Standard Plan features free up to 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations and 5,000 monthly model runs (MMR) for transformations.
Standard
Usage-based (pay for what you use)
Core platform functionality for teams automating data movement: unlimited users, 15-minute syncs, 700+ fully managed connectors, 200+ activation destinations, dbt Core integration, role-based access control and REST API access.
Enterprise
Usage-based (pay for what you use)
All Standard features plus 1-minute syncs, Audience Hub, enterprise database connectors, custom roles, VPN tunnels (annual contract only), SCIM user provisioning, a choice of cloud provider (GCP, AWS, Azure) and a hybrid deployment option.
Business Critical
Usage-based (pay for what you use)
For companies with sensitive or regulated data: all Enterprise features plus customer-managed encryption keys, PCI DSS Level 1 certification and private networking options.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Frequently asked questions about Fivetran
Fivetran offers 700+ fully managed connectors.
Yes, Fivetran automatically detects and adapts to schema changes in source systems without manual updates.
Absolutely, Fivetran integrates seamlessly with major cloud warehouses like Snowflake, Google BigQuery, Amazon Redshift, and Databricks.
Fivetran encrypts data in transit and at rest and complies with industry security standards to protect your information.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
It depends on your specific needs and how you plan to use the tool. The official website and documentation are the best sources for the latest details.
Data handling and security practices vary by provider. Review the official privacy policy to understand how your data is stored and used.
Data handling and security practices vary by provider. Review the official privacy policy to understand how your data is stored and used.
Conclusion
Pipelines are assembled from pre-built connectors: a source such as a database or application is linked, a destination like Snowflake, BigQuery or Redshift is chosen, and data is then extracted and loaded continuously. Source schema changes are handled without manual intervention, and SQL-based transformations can run directly in the destination on a schedule. Data can also land in lakes in open table formats like Iceberg and Delta Lake, while activations move warehouse data back into business tools.
Data engineers, business intelligence teams and analytics professionals are the main audience, and the Business Critical tier is meant for companies with sensitive or regulated data. Costs follow usage measured in monthly active rows, with a Free plan for low data volumes ahead of the paid Standard, Enterprise and Business Critical plans. A 14-day free trial is offered as well, and annual contracts receive automatic discounts.
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