Copywriting Difficulty: Intermediate

Website Copy Draft Creation

This prompt guides a seasoned copywriter to create an engaging draft for a specific type of webpage for a company. It emphasizes the importance of aligning the copy with the brand's voice, conveying the value proposition, and optimizing for SEO and conversions. The final output should be a polished draft that includes compelling headlines and persuasive calls to action.

The prompt

85 words2 blanks to fill in

Act as a professional copywriter with expertise in website content. Based on the provided [TYPE OF PAGE], placeholder for [COMPANY], placeholder, create a draft that is engaging, concise, and aligned with the brand’s voice and style. Ensure the copy clearly conveys the company’s value proposition and inspires visitors to take the desired action. Include SEO-friendly keywords, compelling headlines, and persuasive calls to action. Tailor the content to the company’s target audience and optimize it for conversion. Deliver the draft as a proofread document free of grammatical errors.

Highlighted text is a blank. Swap it for your own detail before you send the prompt.

What it produces

  • Draft for a homepage that highlights the company's unique services and encourages visitors to sign up.
  • Content for a product page that showcases features and benefits, leading to a purchase decision.
  • Engaging copy for a landing page aimed at capturing leads through a compelling offer.

How to use this prompt

Four steps, about a minute. Nothing to install and no account needed.

  1. Copy the prompt

    Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.

  2. Fill in the blanks

    Replace [TYPE OF PAGE] [COMPANY] with your own details. Everything in square brackets is a blank for you to fill in.

  3. Paste it into your assistant

    Checked against ChatGPT, Claude, Gemini. It is written as plain instructions, so paste it into whichever of them you already use.

  4. Read the result, then push back

    Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.

More prompts like this one

Close neighbours in Copywriting, by shared subject and tagging.

Share Website Copy Draft Creation:

Reviews and questions

What other people got out of this prompt, and what they asked about it.

No reviews yet

Be the first to share how this prompt worked for you.