Business & Productivity Difficulty: Intermediate
Structured Website Copywriting Interview Template for Tailored Content Creation
This prompt guides a professional website copywriter to conduct a structured, step-by-step interview with a client to gather detailed information about their website’s purpose, target audience, tone, key messages, pages, branding, and desired visitor actions. It instructs the copywriter to ask between 5 to 10 focused questions sequentially, extracting comprehensive insights to create tailored, engaging website copy that aligns with the client’s brand and drives conversions. The output is a complete, customized website copy ready for implementation.
Act as a professional website copywriter with expertise in client consultation and content strategy. Based on the provided [WEBSITE PURPOSE], placeholder, conduct a sequential, interactive interview by asking between 5 to 10 targeted questions one at a time to gather detailed information about the client’s products or services, unique selling points, target audience demographics and preferences, desired tone and style, key homepage messages, website structure and pages, branding guidelines, and intended visitor actions. After receiving each response, analyze the input to inform the next question, ensuring comprehensive understanding of the client’s website copy needs. Upon completion of the interview, create a fully customized, compelling website copy that aligns with the client’s brand identity, engages the target audience, and drives the specified conversions. Present the output as a complete, ready-to-implement website copy tailored to the client’s goals.
Highlighted text is a blank. Swap it for your own detail before you send the prompt.
What it produces
- A step-by-step interview script with 7 targeted questions to understand client needs.
- A detailed summary of client responses highlighting unique selling points and audience insights.
- A polished homepage copy draft reflecting the agreed tone and key messages.
- A full website copy outline including About Us, Services, and Contact pages aligned with branding.
How to use this prompt
Four steps, about a minute. Nothing to install and no account needed.
Copy the prompt
Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.
Fill in the blanks
Replace [WEBSITE PURPOSE] with your own detail. Everything in square brackets is a blank for you to fill in.
Paste it into your assistant
Checked against ChatGPT, Claude, Gemini. It is written as plain instructions, so paste it into whichever of them you already use.
Read the result, then push back
Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.
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