Email Marketing Difficulty: Intermediate

Personalized Referral Email for Recent Purchasers

This prompt guides the creation of a personalized email for a client who has recently purchased a product or service. It emphasizes gratitude while encouraging referrals, balancing appreciation with persuasion. The email should highlight the value of the purchase, explain the referral process clearly, and include a call-to-action with potential incentives. The tone should be friendly and professional, reinforcing the positive relationship between the client and the brand.

The prompt

95 words1 blank to fill in

Open in

Act as a seasoned email copywriter with expertise in crafting compelling emails that drive action. Based on the provided [PRODUCT/SERVICE], placeholder, create a personalized email to a client thanking them for their business and encouraging them to refer friends or colleagues who could benefit from the same [PRODUCT/SERVICE], placeholder. Highlight the value and satisfaction they have received, explain the referral process clearly, and include a call-to-action that facilitates sharing referrals. Consider offering a discount or special offer for each successful referral. Ensure the email maintains a friendly and professional tone, reinforcing the positive relationship with the brand.

Highlighted text is a blank. Swap it for your own detail before you send the prompt.

What it produces

  • Subject: Thank You for Your Purchase! Refer a Friend and Save!
  • Dear [CLIENT NAME],
  • Thank you for choosing [PRODUCT/SERVICE]! We truly appreciate your business and hope you are enjoying your purchase. If you know anyone who could benefit from [PRODUCT/SERVICE], we would love for you to share your experience with them. For every successful referral, you will receive [DISCOUNT/OFFER].
  • To refer a friend, simply [EXPLAIN REFERRAL PROCESS].
  • Thank you once again for being a valued customer!
  • Best regards,
  • [YOUR NAME]
  • [YOUR COMPANY]
  • Subject: We Appreciate You! Share the Love!
  • Hi [CLIENT NAME],
  • Thank you for your recent purchase of [PRODUCT/SERVICE]! We hope you are thrilled with your choice. If you have friends or colleagues who might also benefit from [PRODUCT/SERVICE], please consider referring them. For each successful referral, you’ll receive [DISCOUNT/OFFER].
  • To refer someone, just [EXPLAIN REFERRAL PROCESS].
  • Thanks for being part of our community!
  • Warm regards,
  • [YOUR NAME]
  • [YOUR COMPANY]

How to use this prompt

Four steps, about a minute. Nothing to install and no account needed.

  1. Copy the prompt

    Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.

  2. Fill in the blanks

    Replace [PRODUCT/SERVICE] with your own detail. Everything in square brackets is a blank for you to fill in.

  3. Paste it into your assistant

    Checked against Mistral, ChatGPT, Claude. It is written as plain instructions, so paste it into whichever of them you already use.

  4. Read the result, then push back

    Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.

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