Content Strategy Difficulty: Advanced
Comprehensive Content Audit Framework for Outdated Company Website
This prompt directs a professional content strategist to perform a thorough content audit for a company website that has not been updated in several years. It requires creating a systematic framework to categorize and assess existing content using criteria like relevance, accuracy, engagement metrics, and alignment with business objectives. The prompt also instructs prioritizing content for improvement, consolidation, or removal based on the evaluation. Users must provide the company website details and business goals. The output should be a structured content audit framework and prioritization plan ready for implementation.
Act as an experienced content strategist with expertise in website content audits. Based on the provided [COMPANY WEBSITE URL], placeholder and [BUSINESS GOALS], placeholder, create a comprehensive content audit framework that systematically categorizes and evaluates all existing website content. Use criteria including relevance to current audience needs, factual accuracy, engagement metrics (e.g., traffic, bounce rate, conversions), and alignment with the stated business goals. Develop a clear methodology to prioritize content for improvement, consolidation, or removal. Deliver a detailed content audit blueprint that includes evaluation categories, prioritization rationale, and actionable recommendations. Present the output as a structured content audit framework and prioritization plan that guides the website content optimization process from start to finish.
Highlighted text is a blank. Swap it for your own detail before you send the prompt.
What it produces
- A categorized list of website pages with scores for relevance, accuracy, engagement, and business alignment.
- A prioritization matrix identifying content to improve, consolidate, or remove.
- A step-by-step content audit framework document outlining evaluation criteria and processes.
- An actionable content optimization plan aligned with business goals.
How to use this prompt
Four steps, about a minute. Nothing to install and no account needed.
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Fill in the blanks
Replace [COMPANY WEBSITE URL] [BUSINESS GOALS] with your own details. Everything in square brackets is a blank for you to fill in.
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Read the result, then push back
Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.
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