Competitive Analysis Difficulty: Advanced

Comprehensive Competitor Analysis for a Product or Service

This prompt instructs the AI to act as an experienced market researcher and conduct a comprehensive competitor analysis for a specific product or service. It focuses on identifying direct and indirect competitors, building detailed competitor profiles, analyzing strengths, weaknesses, positioning, and unique selling propositions, and assessing their potential impact to support strategic planning and decision-making.

The prompt

154 words1 blank to fill in

Act as an experienced market researcher. Identify and analyze potential direct and indirect competitors for the following [product/service], placeholder. Conduct a thorough market analysis using industry knowledge and structured research methods.
Your report should include:
– A list of direct and indirect competitors
– A detailed profile for each competitor, covering:
– Market position and estimated market share
– Product or service offerings
– Pricing strategy
– Distribution and sales channels
– Marketing and branding approach
– Target customer segments
– Each competitor’s unique selling propositions (USPs)
– Key weaknesses or gaps in their offerings
– A comparative summary of strengths vs. weaknesses
– An assessment of how each competitor may impact the success and positioning of the [product/service], placeholder
Present the findings in a clear, structured format suitable for strategic planning, product development, marketing strategy, and market entry decisions. Use tables or bullet points where helpful and clearly label all assumptions made during the analysis.

Highlighted text is a blank. Swap it for your own detail before you send the prompt.

What it produces

A competitor matrix comparing pricing tiers, features, target audiences, and USPs for five direct and indirect competitors in the market.

Detailed competitor profiles highlighting market positioning, marketing channels, customer segments, and identified weaknesses.

A strategic summary outlining competitive threats, differentiation opportunities, and recommendations for market entry.

How to use this prompt

Four steps, about a minute. Nothing to install and no account needed.

  1. Copy the prompt

    Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.

  2. Fill in the blanks

    Replace [product/service] with your own detail. Everything in square brackets is a blank for you to fill in.

  3. Paste it into your assistant

    Checked against Perplexity, ChatGPT, Claude. It is written as plain instructions, so paste it into whichever of them you already use.

  4. Read the result, then push back

    Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.

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