Business & Productivity Difficulty: Intermediate
Comprehensive Competitive Analysis and Brand Positioning Strategy Development
This prompt directs an experienced market analyst to perform a competitive analysis by identifying a specified number of key competitors within a given market. The analyst must evaluate each competitor's strengths, weaknesses, opportunities, and threats (SWOT), then develop strategic positioning recommendations tailored for the user's brand. The output should be presented as a structured competitive analysis report that guides brand positioning decisions.
Act as a professional market analyst with expertise in competitive intelligence. Based on the provided [MARKET], placeholder and [NUMBER OF KEY COMPETITORS], placeholder, create a detailed competitive analysis report by identifying the top [NUMBER OF KEY COMPETITORS], placeholder competitors. Assess each competitor’s strengths, weaknesses, opportunities, and threats (SWOT). Then, develop strategic positioning recommendations specifically for the [BRAND NAME], placeholder to enhance its market stance. Present the output as a structured competitive analysis report that guides brand positioning decisions from start to finish.
Highlighted text is a blank. Swap it for your own detail before you send the prompt.
What it produces
- Identification of 5 key competitors in the technology software market.
- SWOT analysis for each competitor highlighting market strengths and vulnerabilities.
- Opportunities and threats in the competitive landscape relevant to the brand.
- Strategic positioning recommendations tailored to improve brand differentiation.
How to use this prompt
Four steps, about a minute. Nothing to install and no account needed.
Copy the prompt
Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.
Fill in the blanks
Replace [MARKET] [NUMBER OF KEY COMPETITORS] [BRAND NAME] with your own details. Everything in square brackets is a blank for you to fill in.
Paste it into your assistant
Checked against ChatGPT, Claude, Gemini. It is written as plain instructions, so paste it into whichever of them you already use.
Read the result, then push back
Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.
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