Semrush vs Frase: AI Writing + SEO Integration & Pricing
Semrush vs Frase — compare how each integrates AI writing with SEO optimization tools, scoring, and pricing.
- Category
- Marketing & Advertising
- Format
- Head-to-head
- Updated
- April 14, 2026
How they compare
| Feature |
Semrush AI
|
Frase
|
|---|---|---|
| Made by | Semrush Holdings Inc. | Frase.io, Inc. |
| Category | AI Content Optimization Tools AI SEO Tools | AI Content Generator AI SEO Tools Marketing & Advertising Writing & Editing |
| Pricing model | Freemium Subscription | Free Trial Subscription |
| Platforms | API Web | Web |
| Built with | big data infrastructure clickstream data Proprietary AI models | JavaScript Node.js Python React |
| Languages | Dutch English French German +4 more | English |
| Based in | United States | United States |
Greyed rows are the same for both tools.
What each one is
Semrush AI
Semrush is an all-in-one digital marketing platform offering AI-powered SEO, content marketing, and competitive intelligence tools. Founded in 2008 and publicly traded (SEMR), it serves over 10 million users globally. Semrush AI features include ContentShake AI (article generation), AI Writing Assistant, keyword clustering, and SEO Writing Assistant with real-time optimization scoring.
Frase
Frase is an AI-powered content optimization and SEO writing assistant designed to help marketers, content creators, and SEO professionals research, create, and optimize content that ranks higher in search engines. It combines natural language processing with SERP analysis to generate data-driven content briefs, optimize existing articles, and assist with AI-generated writing.
Key features
Semrush AI
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ContentShake AI
Generate complete SEO-optimized articles with AI including target keywords and meta data.
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Keyword Magic Tool
Discover and cluster millions of keywords by topic, intent, and difficulty.
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AI Writing Assistant
Get real-time SEO scoring and improvement suggestions while writing content.
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Competitive Gap Analysis
Identify keywords competitors rank for that represent opportunities for your site.
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Site Audit
Audit your website for 130+ technical SEO issues with AI-prioritized fix recommendations.
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Backlink Analytics
Analyze backlink profile and find new link building opportunities.
Frase
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Content Brief Builder
Automatically generate comprehensive content briefs based on SERP data and keyword research.
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AI Writing Assistant
Leverage AI to write, expand, or rewrite content sections efficiently.
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SERP Analysis
Analyze top-ranking pages to identify content gaps and optimization opportunities.
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Real-Time Content Optimization
Receive live feedback and SEO scoring as you write or edit content.
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Integrations
Connect with CMS platforms like WordPress for seamless publishing workflows.
Pricing
Plans as published by each vendor. Check the vendor site before buying — pricing changes.
Semrush AI
Free $0
10 queries/day, limited features.
Pro $139.95/month
5 projects, 500 keywords tracked, full keyword and competitor tools.
Guru $249.95/month
15 projects, 1,500 keywords, content marketing platform, historical data.
Business $499.95/month
40 projects, 5,000 keywords, API access, white-label reporting.
Frase
Solo $15/month
Access to core features with limited documents and AI generations.
Basic $45/month
Expanded limits, collaboration tools, and priority support.
Team $115/month
Tailored solutions with advanced features and dedicated support.
Strengths and trade-offs
Semrush AI
Strengths
- Most comprehensive SEO and marketing data available
- AI content tools deeply integrated with keyword data
- Trusted by agencies and in-house SEO teams worldwide
- Regular feature updates with new AI capabilities
- Excellent educational resources and SEO academy
Trade-offs
- Expensive starting at $139.95/month
- Steep learning curve due to breadth of features
- Some features overlap with free Google Search Console
- Data can feel overwhelming for SEO beginners
Frase
Strengths
- Comprehensive SEO-focused content briefs
- User-friendly AI writing assistance
- Real-time optimization feedback
- Strong SERP competitor analysis
- CMS integration for streamlined publishing
Trade-offs
- Limited language support beyond English
- AI content generation may require human editing
- Pricing can be high for small teams
Who it is for
Semrush AI
- SEO professionals and consultants
- Digital marketing agencies
- E-commerce businesses
- Content marketing teams
- In-house marketing departments
- Bloggers and affiliate marketers
Frase
- SEO professionals
- Content marketers
- Digital marketing agencies
- Freelance writers
- Small to medium businesses
What people use it for
Semrush AI
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Keyword Research
Discover high-value keywords for SEO campaigns with volume, difficulty, and intent data.
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Content Optimization
Optimize existing content and create articles that rank with AI-powered recommendations.
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Competitor Analysis
Reverse-engineer competitor strategies and identify their traffic and ranking sources.
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Site Audit
Find and fix technical SEO issues dragging down site search performance.
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Backlink Analysis
Build a stronger backlink profile by analyzing competitors and finding link opportunities.
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PPC Research
Research competitor PPC campaigns and discover profitable ad keywords.
Frase
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SEO Content Creation
Generate optimized content briefs and outlines to improve search engine rankings.
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Content Optimization
Analyze existing content and suggest improvements based on top-ranking pages.
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Competitive Research
Perform SERP analysis to understand competitor strategies and keyword opportunities.
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Content Brief Generation
Create detailed content briefs that guide writers with relevant topics and questions.
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AI Writing Assistance
Use AI to generate or expand content sections to speed up writing workflows.
Getting started
Semrush AI
Set Up Your Project
Create a project for your domain and configure target keywords and competitors.
Keyword Research
Use Keyword Magic Tool to discover thousands of related keywords with volume and difficulty.
Analyze Competitors
Run Competitive Gap Analysis to find keywords competitors rank for that you don't.
Create AI Content
Use ContentShake AI to generate SEO-optimized articles with the Writing Assistant for real-time scoring.
Monitor Rankings
Track ranking changes with Position Tracking and receive automated reports.
Frase
Research Keywords and Topics
Enter your target keywords to analyze search intent and top-ranking pages.
Generate Content Brief
Automatically create a detailed content brief with relevant headings, questions, and keywords.
Write or Optimize Content
Use AI writing tools to generate new content or optimize existing articles based on the brief.
Analyze and Improve
Get real-time SEO scoring and suggestions to enhance your content before publishing.
Common questions
Limited free account with 10 queries/day. Pro starts at $139.95/month.
Currently, Frase primarily supports English for content creation and optimization.
ContentShake AI, AI Writing Assistant, Keyword Magic Tool clustering, competitive gap analysis.
Yes, Frase offers integrations with popular CMS platforms such as WordPress.
Industry-leading accuracy from clickstream data and proprietary sources.
Frase offers a free trial period to test core features before subscribing.
Worth it for agencies and professionals. Smaller sites may prefer Surfer SEO.
Frase analyzes top-ranking search results and extracts relevant topics, questions, and keywords to build detailed content briefs.
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