Tealium Customer Data Platform for Marketing Analytics and Tag Management

Tealium deployments begin with Tealium iQ Tag Management, which manages and deploys marketing tags centrally across digital properties without manual code changes or IT dependency. AudienceStream, the customer data platform, then collects and unifies customer data from websites, apps and offline sources into actionable audience profiles. Segments based on behavior, demographics and other attributes are activated in real time by sending data to marketing, advertising and analytics platforms. Those segments enable targeted marketing campaigns, and activation also reaches personalization tools. The EventStream API Hub streams event data to multiple destinations, and hundreds of pre-built connectors link to popular marketing tools.

Privacy is handled in the same platform: consent management and the DataAccess governance tool support compliance with GDPR, CCPA and other regulations. Centralized data controls give visibility and control over customer data. It primarily targets mid-size to large enterprises, especially marketing teams, data analysts and customer experience managers. Digital marketers needing tag management and businesses requiring data privacy compliance are also in scope. Smaller businesses with complex data needs may also benefit. Pricing is not transparent and is tailored to business size, data volume and feature requirements through sales.