Adjust Mobile Measurement and Fraud Prevention Platform for Marketers
Adjust is a mobile measurement platform that provides marketers with attribution analytics, fraud prevention, audience segmentation, and cost aggregation to optimize app marketing campaigns.
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What is Adjust?
Adjust is a comprehensive mobile measurement platform designed to help marketers track, analyze, and optimize their app marketing campaigns. It provides attribution analytics, fraud prevention, audience segmentation, and cost aggregation to deliver accurate insights into user acquisition and engagement. Adjust integrates with numerous ad networks and platforms, enabling marketers to make data-driven decisions and maximize their advertising ROI.
Key features of Adjust
Adjust offers real-time attribution tracking, advanced fraud prevention tools, audience building capabilities, cost data aggregation, and customizable analytics dashboards. Its SDKs support multiple mobile platforms, providing seamless integration and reliable data collection for app marketers worldwide.
Multi-Touch Attribution
Track user journeys across multiple touchpoints to accurately attribute installs and conversions.
Fraud Prevention Suite
Protect campaigns from click flooding, install hijacking, and other fraudulent activities.
Audience Builder
Segment users based on behavior and demographics for personalized marketing.
Cost Data Integration
Aggregate and normalize cost data from various ad networks for unified ROI analysis.
Real-Time Analytics
Access live data and customizable reports to monitor campaign health and user engagement.
Pros and cons of Adjust
Pros
- Comprehensive mobile attribution and analytics
- Robust fraud prevention capabilities
- Supports multiple platforms and ad networks
- Customizable dashboards and reports
- Strong customer support and documentation
Cons
- May require technical expertise to integrate SDK and configure
- Primarily focused on mobile apps, less suited for web-only campaigns
Adjust pricing
Base
Free
Free for up to 1,500 conversions per month in the first year.
Core
Covers up to 250,000 per year.
Plans and prices are as published by the vendor and can change. Check the official site before you buy. Open the pricing page (opens in a new tab)
Conclusion
App marketers use it to track user journeys across multiple touchpoints and attribute installs and conversions. Campaigns are also protected from click flooding, install hijacking and other fraudulent activities. Cost data from various ad networks is aggregated and normalized for unified ROI analysis, next to live data and customizable reports.
Its focus is mobile apps, so web-only campaigns are less of a fit, and SDK integration may require technical expertise. Pricing is published: the Base plan is free for up to 1,500 conversions per month in the first year, and Core covers up to 250,000 per year.
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