Business & Productivity Difficulty: Intermediate

Comprehensive Guide on Press Release Submission Best Practices and Common Mistakes

This prompt directs an experienced public relations specialist to create a comprehensive guide on the dos and don’ts of press release submission. It requires addressing frequent errors to avoid, outlining best practices to enhance visibility, and developing strategies for effectively targeting appropriate journalists and media outlets. The output should be structured as a detailed framework that guides users through the entire press release submission process for optimal results.

The prompt

91 words2 blanks to fill in

Act as an experienced public relations specialist with expertise in media communications. Based on the provided [PRESS RELEASE TOPIC], placeholder and [TARGET AUDIENCE], placeholder, create a detailed framework covering the dos and don’ts of press release submission. Analyze common mistakes to avoid during submission, outline best practices to maximize press release visibility, and develop targeted strategies for identifying and engaging relevant journalists and media outlets. Include actionable recommendations for optimizing content, timing, and distribution channels. Present the output as a structured guide that directs the press release submission process from start to finish.

Highlighted text is a blank. Swap it for your own detail before you send the prompt.

What it produces

  • A list of top 10 dos and don’ts for press release submissions.
  • A step-by-step plan for identifying and contacting relevant journalists.
  • Best timing and distribution channels to maximize press release reach.
  • Common pitfalls such as poor headline writing and lack of media targeting.

How to use this prompt

Four steps, about a minute. Nothing to install and no account needed.

  1. Copy the prompt

    Use the Copy button above. The whole prompt goes to your clipboard exactly as written. Nothing is trimmed.

  2. Fill in the blanks

    Replace [PRESS RELEASE TOPIC] [TARGET AUDIENCE] with your own details. Everything in square brackets is a blank for you to fill in.

  3. Paste it into your assistant

    Checked against ChatGPT, Claude, Gemini. It is written as plain instructions, so paste it into whichever of them you already use.

  4. Read the result, then push back

    Compare what you get to the example below. If it is close but not right, say what to change: shorter, warmer, more specific, then ask again in the same conversation.

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